The Black Friday Machine — Detailing Essentials Live Webinar

Sound Familiar?

Another Black Friday. Another race to the bottom.

You discount to compete.

Slashing prices trains customers to wait for the sale and torches the margins you worked all year to protect.

It sneaks up on you.

Every year it's a last-minute offer, one panicked blast, and hope. No runway, no list, no system.

One big day, then silence.

No warm list, no follow-up, no plan for the days around it — so the sale peaks, dies, and you start over.

What We Cover

Two experts. Ninety minutes. Your whole Black Friday, handled.

Open format, live, with questions answered as we go. Jonathan hands you the exact 8-week system he runs every year — the organic engine that fills the sale. Hunter runs the paid side — the ads, retargeting, and landing pages that pour fuel on it.

JONATHAN · PART 1

Phase 1 — Engage Your Past Customers

Ask 50–100+ past customers what they actually want — three channels in parallel
The exact phone, counter, and social/email scripts, word for word
Build the feedback log that becomes your warm-lead goldmine
Gather data, never pitch — why this sets up the entire sale

JONATHAN · PART 2

Phases 2 & 3 — Create Offers & First in Line

The one rule: never discount — always CREATE packages
Hidden upsell pathways baked into every package (the profit engine)
The gift-card move: paid in full now, booked on your schedule
Build the First-in-Line list — the warmest leads of your year

JONATHAN · PART 3

Phase 4 — Hype, Launch & Scarcity

Build value first, then open the sale to your First-in-Line list
Controlled scarcity that sells: 10 → 7 → 4 → 1 → SOLD OUT
The 3-touch warm-lead follow-up and 5-status tracking
The bonus round: Small Business Saturday + the "3 more spots" move

HUNTER · PART 1

Paid Fuel for the Launch

Turn the organic system into a paid amplifier — without wasting spend
The Black Friday offer and creative that stop the scroll
Budget and timing: when to warm up, when to scale
Tracking that shows exactly which ad dollar came back

HUNTER · PART 2

Retarget Your Warm List

Put your First-in-Line list and site visitors back in front of the offer
Meta & Google audiences built for a limited-time sale
Sequence your ads to the scarcity countdown
Cheap, warm traffic that converts during launch week

HUNTER · PART 3

Landing Pages & The Data

Black Friday landing pages that turn clicks into booked gift cards
One clear offer, real proof, and a countdown — built to convert
Real benchmarks from thousands of accounts: cost per booked job, ROAS
What's working right now — numbers you can run this November

❄️ The System, One Look

One 8-week arc. Four phases. Zero panic-discounting.

01EngageWeeks −8 to −6

02Create OffersWeek −5

03First in LineWeeks −4 to −3

04Hype + LaunchWeeks −2 to 0

Inside the webinar we walk the entire arc — the scripts, the offers, the list, and the launch — so you leave with the whole machine mapped to your calendar, not a vague "run a sale" idea. Miss the runway and you're stuck discounting; run the system and November pays for itself.

🎁 Pick Your Seat

Two ways in. Both build your biggest month of the year.

⚠ Hard Cap: 500 Seats. When They're Gone, They're Gone.

Filling Fast — Limited Seats Left of 500

Seats are first come, first served — get yours at $95 before they're gone.

★ No extensions. No exceptions. 500 and we lock the doors. ★

General Admission

$95

Live 90-minute Black Friday systems webinar • Live October 13th at 2PM

Full live 90-minute session with Jonathan & Hunter
The complete 8-week Black Friday system, phase by phase
The organic engine plus the paid amplification playbook
Live Q&A — bring your shop's situation

Reserve My Seat — $95

🎁 Best Value

VIP — All Access

$500

Everything above, plus every asset, the community & the Black Friday Dashboard

Everything in General Admission, plus:
The full session recording to rewatch anytime
Every script, offer template, tracker & playbook shown in the session
The Feedback Log, First-in-Line & follow-up trackers used on screen
All slides and assets from the presentation to keep
Access to our private online community of shop owners
+ The Black Friday Dashboard:
Access to the Black Friday Dashboard
Track your 8-week Black Friday plan in one place

Go VIP — $500

The VIP Access

Run the whole thing from the Black Friday Dashboard.

Every VIP gets access to the Black Friday Dashboard — one place to keep the 8-week plan from the session instead of carrying it around in your head. Access comes with your VIP ticket.

Included with every VIP ticket

What VIP Access Includes

One dashboard. The whole 8-week plan.

Access to the Black Friday Dashboard as a VIP
Track your 8-week Black Friday plan, phase by phase
The system in one place instead of scattered notes
Built around the exact plan taught in the session

Go VIP — $500

Who's Teaching

Two experts. One system for your biggest sale of the year.

Jonathan

Founder · Detailing Essentials

This isn't theory. Jonathan runs the same Black Friday system in his own shop every year and teaches the owner's side of the room: the 8-week engage-to-launch machine and the organic marketing that fills it — the calls, the offers, the First-in-Line list, and the launch.

Expertise: customer engagement & scripts, offer & package design, gift-card mechanics, and organic launch strategy — the whole system, mapped to your calendar.

Hunter Zarzycki

Paid Marketing Expert

Hunter runs paid growth for detailing businesses and brings hard performance data from thousands of accounts. He teaches the paid engine that amplifies the sale: ads that don't burn cash, retargeting your warm list, and Black Friday landing pages that turn clicks into booked jobs.

Expertise: paid media (Meta & Google), retargeting & funnel strategy, landing pages, and real benchmarks — cost per booked job, ROAS, and close rate.

Straight Answers

Questions, handled.

Is this for brand-new detailers or established shops?

Both. If you're new, you'll run a real Black Friday system your first year instead of guessing. If you're established, this replaces the annual last-minute scramble with a machine that compounds every year.

What's the difference between $95 and the $500 VIP?

General Admission ($95) gets you the full live 90-minute session and Q&A. VIP ($500) adds every script, offer template, tracker, and playbook shown on screen, access to our private owner community, and access to the Black Friday Dashboard.

What is the Black Friday Dashboard?

It's the dashboard VIPs get access to for tracking their 8-week Black Friday plan — the same phases and steps walked through in the session, kept in one place. Every VIP ticket includes access; you don't have to do anything extra.

Do I need a big email list or an ad budget to run this?

No. Jonathan's system is built to run off your past customers and organic channels — phone, counter, and social. Hunter's paid layer is optional fuel that scales it when you're ready, at any budget.

When do I need to start for this Black Friday?

The full system is an 8-week arc, so ideally you start about eight weeks out. If you're closer than that, we show you how to compress it and still run a real launch.

Will it be recorded if I can't make it live?

The recording is a VIP-only perk. General Admission is live only — plan to attend in real time for the session and Q&A. Go VIP and you'll get the full recording plus every script, template, tracker, and asset to keep.

🎄 Last Call

Stop discounting. Start running the sale like a system.

Ninety minutes that turn Black Friday from a stressful guess into your most profitable month — every single year. 500 seats only — live October 13th at 2PM. Get your seat, or go VIP for every asset plus access to the Black Friday Dashboard.

Reserve My Seat — $95 Go VIP — All Access — $500

Owner's Promise Run the system this November — or it's on us.